Web Wisdom: Personalized Search Algorithms
Without math-based search engine optimizer tools, you and your site will remain victim to algorithms that “personalize” search.
View ArticleWeb Wisdom: Top Ten Signs of Poor SEO Technique
There is a lot of hot air posing as SEO know how. Are you falling for this hot air and is it setting you back in your SEO efforts?
View ArticleLocalized Search Is Your Friend
A few years ago, when the worldwide recession was grabbing the headlines, the way search engines work changed in a way that handed independent retailers, or any business primarily selling local, a huge...
View ArticleWeb Wisdom: Competing in a Shifting Web Landscape
The success of your online marketing efforts hinges first and foremost on knowing that the World Wide Web is an ever changing entity.
View ArticleSite Speed Matters
With more and more consumers shopping online these days, retailers are ramping up spending on search engine marketing (SEM), paying close attention to search engine optimization (SEO), and revamping...
View ArticleSEO Best Practices: The Value of Internal Links
Online retailers have to stay on top of web trends to attract visitors and convert them to buyers, and internal linking is one very important strategy.
View ArticleHow to Set Up a PPC Campaign (Part One)
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
View ArticleMerchandising Optimization
There is no doubt that the core of merchandise operations has changed. Specifically, optimization tools and techniques can infuse the entire merchandise life cycle.
View ArticleHow to Set Up a PPC Campaign (Part Two)
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
View ArticleGuide to Product Listing Ads
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical...
View ArticleB2B Firms Report Results from Blogs, SEO and Social Media Strategies
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm's visibility in the marketplace, a blog promotes products,...
View Article3 Most Important Pages on Ecommerce Sites
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website...
View ArticleExpanding Your Business Internationally
By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com....
View ArticlePerformance Marketing Lies
The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you: [Read more]
View ArticleQuick Tactics to Optimize Your Landing Pages
Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. [Read more]
View ArticleHow Ecommerce Retailers Can Get Ahead of Competition
The way consumers shop has drastically transformed over the years. [Read more]
View ArticleSEO Genius: How to Make Your E-Commerce Site a Hot Commodity
For an e-commerce website, achieving a high search engine ranking is often exceptionally difficult. How can you differentiate your website from competing websites that sell similar products? [Read more]
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Complete Guide to Writing, Upholding & Enhancing Ecommerce Product Descriptions
by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking...
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9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may...
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Guide to Product Listing Ads
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical...
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